R&B singer/songwriter Keri Hilson has been announced as the new face of Avon’s new Imari Fragrance, replacing “Dreamgirls” actress Jennifer Hudson.
An Avon rep explained, “We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”
Keri added, “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
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