Monday, April 19, 2010

B-CYCLE!!!

This concept had been around in Europe for a while now and we are big fans! A few US cities have tried it as well but this is the best looking system we have seen. A collaboration between Humana, Trek, and ad house Cripsin Porter + Bogusky, B-Cycle will soon be launching in Denver. For those not familiar with this system, you basically pay as you go. A deposit for the price of the bicycle is taken on your credit card to ensure that you return it and you pay by the minute or hour and can return the bike at any station with an empty space.

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